Natural shag rug made by skilled artisans using time-honored techniques in Bhadohi, India

Natural inconsistencies and slight variations in size are inherent in these unique, handwoven rugs

PLEASE NOTE: Some custom pieces require design approval prior to production, while others will go straight to production. If this custom piece requires design approval, well email you a mock-up within 1 week of placing your order. You’ll then have 1 week to approve the final design. If we don’t hear back within a week, your order will be canceled.

Natural shag rug made by skilled artisans using time-honored techniques in Bhadohi, India

Natural inconsistencies and slight variations in size are inherent in these unique, handwoven rugs

• 100% New Zealand wool
• You may find traces of dried hay, grass, or straw in your rug as grazing sheep often collect plant matter in their coats. Remove gently by hand or with tweezers.
• Authentic wool fibers were used to weave this rug. Please note that when wool gets damp, it will smell like a wet sheep. This is the scent of lanolin, which acts as a waxy barrier against dirt and moisture.
• Plush pile (1 to 1.5 high)
• Color palette: sage grey, seafoam green, royal blue
• Tie-dyed with azo-free dyes in small batches for depth of color
• Natural shedding within the first month of use is to be expected – keep your non-rotary vacuum handy!
• The shedding quantity and duration varies by foot traffic and rug construction
• Shedding is typical for most rugs for the first 6-9 months
• This shag rug is the real thingentirely hand-knotted by expert weavers, which is rare, as even “luxury” retailers frequently sell less sturdy hand-tufted or hand-loomed substitutes
• Due to its handmade nature a 5% variance in size, color and texture is to be expected.
• Want to try before you buy? Click here for swatches. Slight variations in color, weave, and pile height may occur between swatch and finished product.
• If you need a specific size not listed (ex: 76 x 102), email us at [email protected]. Please keep in mind there are size restrictionsthe minimum and maximum dimensions we can accommodate are as noted in the drop-down.
• PLEASE NOTE: Some custom pieces require design approval prior to production, while others will go straight to production. If this custom piece requires design approval, well email you a mock-up within 1 week of placing your order. You’ll then have 1 week to approve the final design. If we don’t hear back within a week, your order will be canceled.

The Collection

Taking cues from early nomadic techniques across the world, the Elemental Collection represents a foundational type of weave. Like the midcentury designers who loved them, these rugs prioritize the most essential elements of the form, and its original purpose: woven like a sheep’s fleece, to keep a body warm.

The Design

Herbe is a modern take on a shag rug, inspired by midcentury minimalism in palette and design. It’s been hand-washed multiple times to achieve extra-soft texture.

The Material

New Zealand wool is a premium wool beloved for its softness and long fibers. Like all wools, it has a hydrophobic layer which repels dust and dirt, and it has lanolin, which provides its trademark luster as well as protects the fiber from breaking or shedding. It’s woven onto a sturdy cotton warp for added durability.

The Maker

Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in hand-knotted plush pile rugs, and their knowledge helped us improve the rugs’ construction for strength and less shedding. We like their values, too: creating high quality product and taking good care of their team.

About Custom Rugs

Custom rugs are final sale from the time of purchase. The estimated ship time of your custom item can be found below the “Add to Cart” button and varies based on size. Once the custom piece is is produced it is first shipped to our warehouse for a final inspection before we send it to you.

Because our custom rugs are woven by hand, there will be natural variations in color, and final sizes can vary by up to 2″ in length and width.

• Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake every couple of weeks. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug padthis helps to preserve your rug in spite of dirt.
• If shaking it out isnt possible, you can vacuum it insteadjust be cautious, and dont use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back. To ensure equal wear and protect against walk patterns, change your rug’s direction periodically.
• Vacuum on low power with a non-rotary (no spinning brush) vacuum or suction attachment only.
• Lightly vacuum the rug once a week
• Once a year, let it sunbathe. Hang it in the sun for a few hours when its hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. Its a natural method to bleach and deodorize it.
• Every 3-5 years, we recommend getting your rug professionally hand-washed. Please do not take it to get steam or dry cleanedthis will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times.
• Use a high-quality rug pad to absorb shock and reduce damage to the pile
• Due to the hand-crafted nature of our rugs, you can expect to see light shedding, matting, and signs of fiber and thread breakage over time. For high traffic areas, these effects may occur more quickly and easily.
• Spot cleaning instructions:
• Lightly dampen a paper towel or cloth with clean water
• Gently blot the affected area with your damp towel or cloth to dilute the stain
• If the stain persists, try using an unscented, citrus-free, clear soap to avoid bleaching the textile.
• Repeat this process until the stain is removed