Luxurious shag rug with New Zealand wool

Luxurious shag rug with New Zealand wool

• 100% New Zealand wool on wool and cotton foundation
• You may find traces of dried hay, grass, or straw in your rug as grazing sheep often collect plant matter in their coats. Remove gently by hand or with tweezers.
• Authentic wool fibers were used to weave this rug. Please note that when wool gets damp, it will smell like a wet sheep. This is the scent of lanolin, which acts as a waxy barrier against dirt and moisture.
• Plush pile: approximately 1.5-2″ thick (50 mm)
• The shedding quantity and duration varies by foot traffic and rug construction
• Shedding is typical for most rugs for the first 6-9 months
• Due to its handmade nature a 5% variance in size, color and texture is to be expected.

The Design

Lush, plush, and done in easy neutrals, this rug has the longest pile of any of our shag rugs yet! Its soft hand is courtesy of premium New Zealand wool yarn, as well as the fact that it’s triple washed to open up the yarn, making the rug remarkably fluffy.

The Material

This rug has a hyper-plush pile of New Zealand wool, a premium wool beloved for its softness and long fibers. Like all wools, it has a hydrophobic layer which repels dust and dirt, as well as lanolin, which provides its trademark luster and protects the fiber from breaking or shedding. In this collection, it’s handwoven onto a cotton and wool foundation for flexibility and durability.

The Maker

Our partner is a third-generation family-run weaving house in Bhadohi, India. They specialize in plush pile rugs, and their immense knowledge helped us improve construction for durability and less shedding. Their values are twofold: creating the highest-quality product and taking care of their team, supporting their weavers in whatever they need.

The Designer

Our in-house, all-star design team collaborates across three different countries. Based in Los Angeles, Istanbul, and Mumbai, they put a lot of thought into each and every collection they design. Starting with the weave itself, they determine material and technique, then create moodboards to capture the look and feel before starting to design. When designs are finalized, they conduct an extensive sampling process, perfecting each style and color before it goes to production.

• Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake every couple of weeks. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug pad-this helps to preserve your rug in spite of dirt.
• If shaking it out isn’t possible, you can vacuum it instead-just be cautious, and don’t use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back. To ensure equal wear and protect against walk patterns, change your rug’s direction periodically.
• Vacuum on low power with a non-rotary (no spinning brush) vacuum or suction attachment only.
• Lightly vacuum the rug once a week
• Once a year, let it sunbathe. Hang it in the sun for a few hours when it’s hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. It’s a natural method to bleach and deodorize it.
• Use a high-quality rug pad to absorb shock and reduce damage to the pile
• Due to the hand-crafted nature of our rugs, you can expect to see light shedding, matting, and signs of fiber and thread breakage over time. For high traffic areas, these effects may occur more quickly and easily.
• Spot cleaning instructions:
• Lightly dampen a paper towel or cloth with clean water
• Gently blot the affected area with your damp towel or cloth to dilute the stain
• If the stain persists, try using an unscented, citrus-free, clear soap to avoid bleaching the textile.
• Repeat this process until the stain is removed